Finding a Model
December 11, 2008 by Mike Amos-Simpson
Forgive the supermodel pun
Over in the Summary of Discussions post Anne Faulkner has suggested a model which I’ve copied below. I’ve added a link to a diagram of my own thoughts for a possible model (which you can view here).
The subsequent discussions in the comments are going well and clearly other people have other ideas - the problem though is its quite difficult to get across thoughts replying in comments. I’ve listed below a few options for tools that could be used to demonstrate potential models visually:
- Mindmeister: Map out your model, collaborate with others and then share it on here
- or alternatively you could use Webspiration or Mindomo
- If you prefer to use desktop software try Mindnode (for mac) or Freemind (Windows/Mac/Linux)
- or you could just use post-it notes & paper, take a photo and upload it to Flickr and then share the link on here
Whatever method you use I think its good to see models in a visual way. Even if you don’t have your own suggested model you could download somebody elses, add comments & scribbles and upload your modified version.
For my own model it helped me think much better about who a Digital mentor actually is, how they would be recruited and what their pathway would be to become further involved. Other people may completely disagree with this though - maybe you regard the role of Digital Mentor as a professional Social Media expert, or perhaps you think they should be other types of practitioner. Possibly you work for an organisation that has already developed a model for mentoring, or you have a programme that is proven to motivate and inspire people to take action - if so how can these be adapted into a visual model that could be used for the Digital mentor programme?
The model I’ve used is based on programmes I used to work on that worked with people living in low income communities throughout the UK to help them organise their own projects and activities to improve local communities. How this was approached varied between programmes - some used professional trainers, others involved volunteers, some provided grant funding & some didn’t - so I’ve combined all of these into a model I think could work well for this programme.
Hopefully some of you have your own ideas - if so it would be good to see some examples and then maybe the best elements of the various models can be combined in to one that really will work for Digital Mentors.
Annes original proposed model is this:
Phase 1
1) Start with putting together a bank of trainers, with a combination of skills from the three areas above (one person is unlikely to have them all).
2) At the very start of the project, design a programme and hold a series of face-to-face training events at regional and sub-regional level, aiming to engage a wide range of community development practitioners (in the hundreds). These become your bank of Digital Mentors.
3) For a limited period, go with the ‘let a thousand flowers’ bloom philosophy, supported and encouraged by ongoing online and face-to-face resources. Encourage the Digital Mentors to be creative, challenging and consider the social change they want to achieve. My current thinking is that this would largely be unfunded but you would have a small capital/revenue pot to seed fund some projects which really needed it.
4) During this period, set up a Digital Showcase, which would provide a forum for 1) project beneficiaries, ie the communities themselves, to showcase their work and 2) for the projects to talk about the social change they want to achieve.
5) Organise a ‘people’s vote’ (a bit like the Big Lottery Fund’s People’s Millions) which would allow other practitioners and members of the public to vote for the project they think would benefit most from more resources to develop into a deeper, more impactful project.
Phase 2
6) On the basis of this vote, provide grants to a small number of projects (20-30) to develop their projects.
7) In the meantime, the existing Digital Mentors could continue to run their projects on an unfunded basis. Some of them may run aground, but others may bloom. The consortium should look for ways to leverage in other funding to support these projects and would continue to co-ordinate an online resource bank.
8 ) As part of the evaluation, CLG would have a control group (the unfunded Digital Mentors) to be able to see the impact of a funded vs unfunded model. In reality, many of the ‘unfunded’ projects may be funded through other sources, so this will need to be built into thinking about sustainability.



Thanks very Mike for helping to facilitate the debate on this.
Totally agree about the need for other communication methods.
We’ve just invested in a Flip - £79 from Amazon, or other leading online retailers ;o) - and are planning to upload a video by early next week, as well as uploading a visual model.
Of course there’s always a good old fashioned conversation (I’d really like to have one with you so will be in touch). Helen, Ben and I can be reached via 0114 2270010 if anyone would like a chat.
Echo the invitation for more thoughts and ideas on the two models outlined so far, and for alternative models.
I’ve taken the UK online centres description of the Model that Mike has kindly reproduced here and turned it into a more visual representation of what we’re talking about. It’s now on Flickr, here: http://farm4.static.flickr.com/3030/3101568469_8c6a30a7dd_o.jpg
Please do feel free to comment.
Thanks Anne - looks nice & funky visually Ben. I’m torn with the voting idea - partly I think its potentially damaging to the ‘losers’, but on the other side I think it adds a good element of excitement and something that everyone involved could build towards - plus I very much like the idea of public voting for projects that should be supported rather than some other models that use ‘judges’. Tim Davies had a good suggestion for a system that could work well for this on a blog I wrote on a similar subject here:
http://www.breakfastsociety.com/2008/11/ideas-for-social-innovation-camp-selected/
Why restrict yourself to a few colours when you can have LOADS!, eh Mike? - I’m like you re: voting - I do feel that no organisation should feel like a ‘loser’ in this context. For me, all organisations will have ‘won’ by having found ways to amplify their ‘voice’. For those that do get funding, the challenge is on for them to demonstrate how funding has helped them on their way in an even bigger way. Maybe a prerequisite of receiving additional money is to use it to ‘mentor’ new organisations in a ‘pay it forward’ approach? (Watch one - do one - teach one)
I dont feel wedded to the public vote approach - after all, it’s not hard to drum up a few votes from your friends in high places - but from a sustainability point of view, I’d be interested in exploring how we can demonstrate the power that cold, hard cash can bring (or is that a red herring)?
Thanks for your thoughts Mike. Anyone else have any views on whether introducing an element of competition for funding is a positive thing? Any ofther models out there that people would like to share?
One of the problems with democracy is that it doesnt neccessarily bring about diversity of projects - I think that a consultative model where the merits of projects proposed are debated would be valuable - but the selction process needs to ensure that demonstrator projects are as diverse as possible and as such address the multiple reasons why different samples are digitally excluded - otherwise we run some risk of addressing those issues that are “popular” more emotive issues such as mental health or offender behaviour might then be excluded
[...] have received all your feedback on a preferred delivery model via the Voicebox blog. Please refer here for a couple of suggestions which have already been put forward by Anne Faulkner and Mike [...]
I agree that popularity contests aren’t always the best solution David. Tim Davies suggested a possible alternative to a similar problem in the comments on this post:
http://www.breakfastsociety.com/2008/11/ideas-for-social-innovation-camp-selected/
maybe if the funding allows there could be some investment in developing something along those lines? I’m sure with the increasing amount of online ‘competitions’ to select ideas for the greater good there would be interest from others to use anything like that that should it get developed.